Data & Operations Analyst

Data was not my first career, but it was the one I could genuinely see myself doing every day.

Before moving into the sector, I spent almost a decade working in SEO and content as an analyst and copywriter. Those roles taught me a great deal about communication, strategy, stakeholder management and the importance of the details (it also meant I spent a lot of time around website metadata). Over time though, I found SEO and content less and less professionally satisfying. I became increasingly interested in how ideas (and their outcomes) could be measured and tested rather than simply presented and argued. Using data to inform the creative process was one thing, but I was more curious about the analysis itself – shaping the numbers, finding patterns and understanding what was driving the process I was creating.

As someone who has always enjoyed being thorough, I returned to university (part-time whilst working) to study economics and rebuild my mathematical foundations, before going on to complete a master’s degree at the LSE in development studies with a dedicated specialism in applied economics. It was during those years that my interest in data, statistics and mathematical modelling became much more serious, to the point that it now extends beyond only formal study: I continue to develop my mathematics and statistics through the Open University, not just for professional development, but because I genuinely enjoy it.